New York City does not exist without ART. Yet most young artists in NYC often have a hard time keeping their heads above water. Rents in NYC are very high, which automatically raises the cost of artwork. And people are reluctant to buy expensive art during a recession. The flaws of the art-selling system become even more visible during these tough economic times. Artists share their profits with galleries and are usually bound by long-term contracts that are impossible to break. This adversarial approach to exhibiting and selling art has run its course.
In 2002 NADA (New Art Dealers Alliance) set a new trend in art exhibition – they started to showcase young artists in private apartments. This unifying concept was a breakthrough in the contemporary art world because it not only cut the cost of exhibitions but it created a more friendly and relaxed atmosphere for both the artists and the clients.
We would like to take this great idea to the next level. NYC has the highest ratio of artists per square foot anywhere on the planet. We want to keep it this way. We also think that owning a good piece of contemporary art should be accessible to everybody. We believe that we can accomplish this simply by bringing individual artists and the public together.
In the neighborhood bar (Tom and Jerry’s, 288 Elizabeth St.) on the first Sunday of every month (beginning in April) we will be showcasing two up-and-coming creative individuals. You are kindly invited to meet these rising stars of the art world and encouraged to co-mingle with them and, hopefully, buy their pieces for fair prices. You don’t have to speak post-structural mumbo-jumbo, you don’t need to wear a fancy outfit, we just want you to celebrate “real art for real people“ with us!
See-NYC 